Zynk Communication & Leadership

Foto: Ilja C. Hendel

Hans Olav Otterlei


As a Zynk partner, Hans Olav Otterlei works primarily in positioning and reputation management, and leadership and change communications. In addition he works extensively in strategic analysis and development for customers in a broad spectrum of industries. In the Autumn od 2010, Hans Olav Otterlei co-founded Zynk.

Otterlei has more than 20 years’ experience as a consultant and advisor for both Norwegian and international businesses. He previously He has led Burson-Marsteller’s operations in both Norway and Germany, served on the company’s European management team with responsibility for one of its practice areas, and been the European Chairman of Marsteller Advertising. He has also held leading positions at Edelman International, and been the managing director and partner of a variety of smaller, more specialised consultancies in both Norway and the UK. He was based in London for six years. Otterlei started his career in politics as a union representative and employee in the Conservative Party (Høyre).

Otterlei studied communications and marketing at BI Norwegian Business School.


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