Zynk is a strategic and specialised communications agency with four main areas of service. Our ambition is to drive the development of all four of these areas, and to be the leading agency within each of them. Our consultants have expertise in leadership and change communications, positioning and reputation management, public affairs, and media and crisis communications. With solid methodologies as our basis, which are tailored wherever useful, we help our customers to solve complex challenges – particularly in those situations where effective communication has a critical role to play in achieving business goals. All our advisors are also experienced speakers, so we can offer tailored presentations or training/coaching within each of our four service areas. On this page you will find out more about Zynk’s approach to these service areas.
Read more about our advisors experience and expertise here
Positioning and reputation management
We offer our customers reputation analysis, positioning and reputation management strategies, as well as consulting throughout the implementation phase. In addition, we assist as an advisor and a sparring partner, in helping you to organise and develop a modern and effective communications department.
We also advise our customers on good government relations linked to a specific regulation or general positioning. And our advisors have contributed to some of the Norwegian government’s largest information campaigns, which are often aimed at the entire population. It is our experience that public affairs is rarely about being right. Instead, it is about… Read more »
Leadership and change communications
Alongside the top executives, it is the middle managers who are key to getting the whole organisation to pull in the same direction – with commitment. In our own experience, this is the area with the greatest need and scope for improvement (in both Norwegian and international businesses), and where good communication has the greatest… Read more »
Media and crisis communications
Our experience and philosophy is that a crisis demands both good crisis management and good communications and stakeholder management. Therefore, we train and consult our customers in both crisis management and communications. Good internal cooperation in the emergency response organisation in the wake of a crisis is just as important as good communication with the… Read more »